2013•Hubei nongye kexueRequires access

Experience Tourism Product Development Based on Purchasing Patterns

Jingjing Wu

Abstract

Based on the summary of the basic connotation and characteristics of experience tourism,and through the purchase behavior investigation,basic purchasing patterns of tourist were analyzed,and then experiential tourism product development strategy was put forward to provide new ideas and directions for tourism development,so as to improve the tourism service quality and strengthen the tourism contribution to local economic development.

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Available abstract

Key concepts: Tourism, Connotation, Business, Marketing, Purchasing, Product (mathematics), Quality (philosophy), Service (business)