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2008•Journal of Guangdong Polytechnic Normal UniversityRequires access

A Discussion on Asthenia and Sthenia Interphase——English-Chinese Translation Strategy to Real Estate Advertisements

Hang Dai-xin

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Abstract

Nowadays many Chinese real estate advertisements, most of which are slogans and brand names, appear in public with their English versions. The Chinese-English translation of these advertisements is not merely piling up English equivalents of the Chinese original text, but rather a task requires a thorough understanding of the contextual meaning of the original text and adjustments based on varied situations and conventions of advertisements in target language. Besides, methods for translating slogans are not the same as those for brand names. Approaching the topic from the respective linguistic features of Chinese and English real estate advertisements, this paper offers a series of pragmatic strategies for the Chinese-English translation of real estate advertisements.

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What this paper is about

Nowadays many Chinese real estate advertisements, most of which are slogans and brand names, appear in public with their English versions. The Chinese-English translation of these advertisements is not merely piling up English equivalents of the Chinese original text, but rather a task requires a thorough understanding of the contextual meaning of the original text and adjustments based on varied situations and conventions of advertisements in target language. Besides, methods for translating slogans are not the same as those for brand names. Approaching the topic from the respective linguistic features of Chinese and English real estate advertisements, this paper offers a series of pragmatic strategies for the Chinese-English translation of real estate advertisements.

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Available abstract

Nowadays many Chinese real estate advertisements, most of which are slogans and brand names, appear in public with their English versions. The Chinese-English translation of these advertisements is not merely piling up English equivalents of the Chinese original text, but rather a task requires a thorough understanding of the contextual meaning of the original text and adjustments based on varied situations and conventions of advertisements in target language. Besides, methods for translating slogans are not the same as those for brand names. Approaching the topic from the respective linguistic features of Chinese and English real estate advertisements, this paper offers a series of pragmatic strategies for the Chinese-English translation of real estate advertisements.

Key concepts: Meaning (existential), Advertising, Linguistics, History, Computer science, Psychology, Business, Philosophy

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