Linguistic Features and Translation Methods of English Advertisements

Advertisement is the product of the development of the commodity economy.It has become an indispensable part of people's economic life.Besides the general features of advertisements,English advertisements have own lexical and syntactic features.With the advent of the tendency of global economy,more and more foreign companies will invest an d open companies to open up new market in china.After the English speaking companies and the products came to China,English advertisements will play a more important role in the market popularization.The translators should acquire the basic knowledge of English advertisements' features;sum up the common translation methods of English advertisements.Only in this way,can the translators do a good job in the translation.This paper makes a study of the main features of English advertisements and summarizes the common translation methods of English advertisements.