The Language Characteristics and Translation Stragegy of English Advertisements

Advertisements play a very important role in the more and more challenging international market.Understanding foreign advertisements,translating them into the advertisements that the ordinary people in China can accept,opening the international market for our Chinese goods,writing and propagating English advertisements that can be published both at home and abroad are becoming a very important part in the foreign trade activities.Therefore,it is very necessary to know the language characteristics and the translation strategies of English advertisements.This paper mainly introduces the language characteristics of English advertisements and the cultural influence on their translation.