2001•Unpublished venueRequires access
The Impact of Economic Globalization upon Marketing and its Countermeasures
Yang Li
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Abstract
The economic globalization has a great impact upon marketing. Companies should take effective measures to meet the challenges of economic globalization such as the implementation of multiple businesses and the specialization strategy to enlarge the scale,establishing strategy union to improve the competitiveness,obeying the international rules to create famous brands,developing the online marketing on the Internet and manage strictly to train the marketing talents.