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2006•Journal of Shanghai Finance UniversityRequires access

Analysis of Marketing Tactics of China's Commercial Banks

Chang Jialian

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Abstract

Banking sectors face more and more competition than before while the demand for financial service becomes variety and the deadline for open market draws near according to the commitments of WTO. Creating and keeping good relationship with clients is critical for commercial banks to enlarge their market share. So it's essential for them to consider scientific and reasonable marketing tactics.

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What this paper is about

Banking sectors face more and more competition than before while the demand for financial service becomes variety and the deadline for open market draws near according to the commitments of WTO. Creating and keeping good relationship with clients is critical for commercial banks to enlarge their market share. So it's essential for them to consider scientific and reasonable marketing tactics.

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Available abstract

Banking sectors face more and more competition than before while the demand for financial service becomes variety and the deadline for open market draws near according to the commitments of WTO. Creating and keeping good relationship with clients is critical for commercial banks to enlarge their market share. So it's essential for them to consider scientific and reasonable marketing tactics.

Key concepts: Competition (biology), China, Variety (cybernetics), Marketing, Business, Face (sociological concept), Market share, Service (business)

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