The Three Strategic Points of China's Retail Industry Development in the Medium and Long Term
Song Ze
Abstract
Song Ze
Abstract
Since reform and opening up,we have made great achievements in the development of China's retail industry.At present,the development of this industry is transforming from rapid expansion to inward stability;to successfully complete this transformation,three important strategies should be faced by this industry.The first is the large enterprises' growth strategy of going out of the Medium Scale Trap with the purpose of encouraging the retail enterprises to increase the market concentration,accelerate the restructuring and cultivate more large enterprises based on the principle of voluntariness,equality and mutual benefit;the second is the development strategy of main business regression with the purpose of enhancing the strength of fund owned by the enterprises and their main business,rebuilding the team of buyers,steadily increasing the proportion of large amount purchasing and selling and buyout,and enhancing the retailers' capacity for taking risk;the third is the expansion strategy with the purpose of paying more attention to the growth of domestic retail enterprises,encouraging the retail industry's overseas expansion,encouraging them to construct their own channels abroad and grasp the dominant right of pricing based on continuing implementing the opening up policy of the service industry.And we should take the third strategy as the national strategy and encourage the retail industry to be integrated domestically and expanded abroad.
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Since reform and opening up,we have made great achievements in the development of China's retail industry.At present,the development of this industry is transforming from rapid expansion to inward stability;to successfully complete this transformation,three important strategies should be faced by this industry.The first is the large enterprises' growth strategy of going out of the Medium Scale Trap with the purpose of encouraging the retail enterprises to increase the market concentration,accelerate the restructuring and cultivate more large enterprises based on the principle of voluntariness,equality and mutual benefit;the second is the development strategy of main business regression with the purpose of enhancing the strength of fund owned by the enterprises and their main business,rebuilding the team of buyers,steadily increasing the proportion of large amount purchasing and selling and buyout,and enhancing the retailers' capacity for taking risk;the third is the expansion strategy with the purpose of paying more attention to the growth of domestic retail enterprises,encouraging the retail industry's overseas expansion,encouraging them to construct their own channels abroad and grasp the dominant right of pricing based on continuing implementing the opening up policy of the service industry.And we should take the third strategy as the national strategy and encourage the retail industry to be integrated domestically and expanded abroad.
Key concepts: Restructuring, Business, China, Purchasing, Marketing, Industrial organization, Retail industry, Scale (ratio)