On the Support System for “Go Abroad” Strategy of China's Retail Industry

China's retail industry lagged behind the manufacturing industry in terms of the go abroad strategy;the lack of foreign direct investment project and capital of retail industry in China is not consistent with China's leading trade power in the world,and is also unfavorable to change China's present passive position and service trade imbalance in global value chain. The fundamental reason for difficulties in China's retail industry to go abroad is the lack of international competitiveness. In order to encourage China's retail industry to go abroad,we should establish the external guarantee system,such as the law and policy system,in the national and industrial level,and enhance the endogenous motivating forces of retail industry itself,improve the internal technology and competence support simultaneously. Specifically,we should,first,promote the strategic position of go abroad of retail industry and establish the perfect policy guaranteeing system;second,we should give full play to the decisive role of market in resources distribution and promote the development of modern circulation market system;and third,we should strengthen the brand and core competitiveness of related enterprises and promote the implementation of go abroad strategy.