The Choice of Regional Expansion of Retail Enterprises in Our Country

With sustained briskness of retail market,foreign retail magnates are quickening their business expansion.In face of new competition and challenges,how to seize opportunities to accelerate development and choose a suitable regional expansion strategy beneficial to its own development is posing a new research subject for our retail enterprises.This thesis,based on the analysis of current regional expansion of our national retail enterprises,advances the four strategic combination modes—geographic strategy,site-selection strategy,orientation strategy of target market,and resource strategy.The thesis will be of some practical significance and referential value for some retail enterprises to meet with internationalized competition and challenges and further improve successful probability of regional expansion on the basis of their own reality.