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City Commercial Banks' Goal Market Strategy

Jianan Wu

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Abstract

After China's entering WTO, the city commercial banks are facing more severe market competitions. Compared with many opponents, the city commercial banks have both advantages and disadvantages. To meet the challenge, it is necessary to choose right the goal markets and make marketing innovations in order to gain great development in the competitions according to the subjective and objective conditions.

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What this paper is about

After China's entering WTO, the city commercial banks are facing more severe market competitions. Compared with many opponents, the city commercial banks have both advantages and disadvantages. To meet the challenge, it is necessary to choose right the goal markets and make marketing innovations in order to gain great development in the competitions according to the subjective and objective conditions.

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Available abstract

After China's entering WTO, the city commercial banks are facing more severe market competitions. Compared with many opponents, the city commercial banks have both advantages and disadvantages. To meet the challenge, it is necessary to choose right the goal markets and make marketing innovations in order to gain great development in the competitions according to the subjective and objective conditions.

Key concepts: Order (exchange), Business, China, Marketing, Industrial organization, Finance, Law, Political science

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