SWOT Analysis of China Traditional Sports Culture Development's

This paper does deep research on Chinese traditional sports culture development from the advantages,disadvantages,opportunities and challenges with SWOT analysis.Attached to Chinese traditional culture,Chinese traditional sports culture reflects oriental philosophy has tenacious vitality and cohesion,distinct subjectivity and integration.The disadvantage of Chinese traditional sports culture lies in attaching a one-sided,self-enclosed cultural tendency;lack of scientific and reasonable evaluation criteria;cultural consciousness needing to be strengthen.The development of modern information technology into traditional sports culture has injected new vitality into the development of cultural industry;the national traditional sports culture becoming the East-West cultural exchange bond is its development opportunities.With the western sports culture as the main body of the extraterritorial culture shock;Western cultural hegemony to the Chinese national traditional sports culture is the threat it faces the challenge.