2009•Journal of Hubei Sports ScienceRequires access

Value's Implication and Sustainable Development of Chinese Traditional Sports Culture

WU Shiping

Abstract

Traditional sports culture is the ancient Chinese sage's wisdom.However,with the modern rise of Western sports,traditional sports culture has been greatly reduced.In this case,if traditional sports culture is to cease growth and innovation,it would be lost to history.Therefore,it is paramount to examine and identify internal and external factors which affect the sustainable development of traditional sports culture.

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Key concepts: Value (mathematics), Affect (linguistics), Sustainable development, Chinese culture, Advertising, Sociology, Business, Marketing