Sports Consumption Status and Trend of Urban Residents in Guangdong Province

Through a survey and analysis of sports consumption of urban residents in Guangdong Province,this paper aims to understand the sport consumption level and structure of urban residents.The results showed that: the overall level of sports consumption of urban residents in Guangdong Province is not high,but it has a upward trend;the sports consumption structure is not reasonable enough,and there are regional differences;so the sports consumer awareness needs to be improved.In this regard,this paper aims to identify obstacles that affect the consumption of urban residents in sports,grasp its future development trends,and promote the development of sports industry of Guangdong Province.