Investigation and Research on the Situation of Sports Consumption among Urban Residents in North of Jiangsu Province

By using the method of documentary,questionnaire investigation and mathematical statistics,this paper analyzes the current sports consumption level,sports consumption structure and other factors influence the sports consumption of urban residents in North of Jiangsu Province.The result shows that the general sports consumption level of Urban Residents in North of Jiangsu Province is lower.The sports consumption structure is not rational and sports consumption of material is still in main position.The main factors that restrict urban residents' sports consumption level are earning level,and price.Preliminary discussing the prospect sports estate and sports marketplace,that area residents' sports consume direction in the future.