Comparative Research on Regional Competitiveness of Industrial Design Industry in China

The key factors influencing design industries′ competitiveness is demonstrated using diamond model by M.E.Porter to develop scales and to design questionnaire,The statistics analysis reveals that there are the common grounds between the two regions,such as the limited international and manufacturing sector′s design need and the similar management and competitive policies of design houses and the ineffective governmental design policies.Whereas the design industry in Yangtze River Delta excels the one in Pearl River Delta on designers′ salary and relevant supporting industries and developing chance,the former′s comprehensive competitiveness is superior to the latter as well.