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2007•Journal of Zhengzhou Institute of Aeronautical Industry ManagementRequires access

SWOT Analysis and Strategy Choice of Henan Tourism Industry

Changmin Wang

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Abstract

SWOT analysis method is an actually viable research method to understand various influence factors in making tour industry development strategy.This text analyses the strength,the weakness,the opportunity and the threat by using the SWOT analysis method,and puts out the LCVP strategy choice method of Henan tour industry basing on the different strategy combinations of the SWOT model.It provides a basis to make the development strategy of Henan tour industry.

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What this paper is about

SWOT analysis method is an actually viable research method to understand various influence factors in making tour industry development strategy.This text analyses the strength,the weakness,the opportunity and the threat by using the SWOT analysis method,and puts out the LCVP strategy choice method of Henan tour industry basing on the different strategy combinations of the SWOT model.It provides a basis to make the development strategy of Henan tour industry.

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Available abstract

SWOT analysis method is an actually viable research method to understand various influence factors in making tour industry development strategy.This text analyses the strength,the weakness,the opportunity and the threat by using the SWOT analysis method,and puts out the LCVP strategy choice method of Henan tour industry basing on the different strategy combinations of the SWOT model.It provides a basis to make the development strategy of Henan tour industry.

Key concepts: SWOT analysis, Tourism, Context analysis, Business, Strategic Choice, Marketing, Industrial organization, Operations management

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