2005•Journal of Luoyang Institute of TechnologyRequires access

SWOT analysis and strategic choice of Henan industrial tourism

Yanhong Sun

Abstract

A SWOT (Strength, Weakness, Opportunity and Threat) model was developed for the development of Henan industrial tourism. Four development methods were proposed with individual case studies. The government's leading role, planing the characteristic industrial tourism activity and setting up of travel guide interpretation system, etc. were discussed.

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Key concepts: SWOT analysis, Tourism, Government (linguistics), Business, Strategic Choice, Interpretation (philosophy), Context analysis, Environmental planning