Review and prospect on customer lifetime-value

As the concept of customer relationship management theory has been accepted by society,customer lifetime value gradually awared by the marketing scholars and business community.How to calculate and predict customer lifetime value,it has become a hot research field in the customer relationship management.This paper review the definition of customer lifetime value,analysis the current of customer lifetime value model situation and future perspectives from a number of research directions,in order to further clarify the customer lifetime value,and research findings in the context of our market validation and expansion of the reference.