Wang Hai-yuan
Abstract
It demands to extend customer lifetime though recognizing valuable customer aims at customer value maximization. The paper gives integrated logistics to the innovations of customer relationship. In this way can prolong the customer lifetime cycle,increase the customer value and effective customer relationship.
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It demands to extend customer lifetime though recognizing valuable customer aims at customer value maximization. The paper gives integrated logistics to the innovations of customer relationship. In this way can prolong the customer lifetime cycle,increase the customer value and effective customer relationship.
Key concepts: Customer equity, Customer lifetime value, Customer retention, Customer advocacy, Customer intelligence, Business, Customer to customer, Customer value