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2009•Journal of Library and Information Sciences in AgricultureRequires access

Discussion on Service Marketing Theory

Liu Hui-jun

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Abstract

This paper has described the development of service marketing theory in the library and analyses the application of service marketing in university libraries.

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What this paper is about

This paper has described the development of service marketing theory in the library and analyses the application of service marketing in university libraries.

Why it matters

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Key contribution

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Available abstract

This paper has described the development of service marketing theory in the library and analyses the application of service marketing in university libraries.

Key concepts: Marketing, Service (business), Computer science, Business

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