ScholarLens Back to search
2010•Enterprise Science and Technology & DevelopmentRequires access

A Study of the Marketing Status Quo and Innovation of Fujian Private Enterprises

Shu‐Qing Yang

Open publisher page 0 citations

Abstract

The private enterprises in Fujian has experienced about 20 years development,which has attained remarkable achievement and built a bunch of famous and well-known brands.With the development of market economy,the changes of market environment has challenged old marketing modes,while the changeable environment needs the enterprises to introduce new ideas and ways into marketing activities,for adapting to marketing development.The article analyzes the disadvantages and problems in the traditional marketing mode in Fujian private enterprises and puts forward some suggestion on the marketing innovation for them.

About this research paper

What this paper is about

The private enterprises in Fujian has experienced about 20 years development,which has attained remarkable achievement and built a bunch of famous and well-known brands.With the development of market economy,the changes of market environment has challenged old marketing modes,while the changeable environment needs the enterprises to introduce new ideas and ways into marketing activities,for adapting to marketing development.The article analyzes the disadvantages and problems in the traditional marketing mode in Fujian private enterprises and puts forward some suggestion on the marketing innovation for them.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

The private enterprises in Fujian has experienced about 20 years development,which has attained remarkable achievement and built a bunch of famous and well-known brands.With the development of market economy,the changes of market environment has challenged old marketing modes,while the changeable environment needs the enterprises to introduce new ideas and ways into marketing activities,for adapting to marketing development.The article analyzes the disadvantages and problems in the traditional marketing mode in Fujian private enterprises and puts forward some suggestion on the marketing innovation for them.

Key concepts: Status quo, Marketing, Business, Marketing management, Marketing strategy, Economics, Market economy

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
A Study of the Marketing Status Quo and Innovation of Fujian Private Enterprises — Research Paper | ScholarLens