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2014•Unpublished venueRequires access

The Innovation of Marketing Model

Li Tian, Hailong Ju

Open publisher page 1 citations

Abstract

Since the reform and opening up of China, the economy of our country has been greatly developed; especially the popularity of the Internet has promoted the development of our business model. However, as the commoditization trend and the influence of the e-commerce on the traditional marketing model are becoming more and more serious, the enterprises started to explore the innovation of Marketing Model. This paper mainly analyzes some problems existing in China's traditional Marketing and lists several new Marketing Models. Finally it elaborates the principle of the innovation of Marketing Mode.

About this research paper

What this paper is about

Since the reform and opening up of China, the economy of our country has been greatly developed; especially the popularity of the Internet has promoted the development of our business model. However, as the commoditization trend and the influence of the e-commerce on the traditional marketing model are becoming more and more serious, the enterprises started to explore the innovation of Marketing Model. This paper mainly analyzes some problems existing in China's traditional Marketing and lists several new Marketing Models. Finally it elaborates the principle of the innovation of Marketing Mode.

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OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

Since the reform and opening up of China, the economy of our country has been greatly developed; especially the popularity of the Internet has promoted the development of our business model. However, as the commoditization trend and the influence of the e-commerce on the traditional marketing model are becoming more and more serious, the enterprises started to explore the innovation of Marketing Model. This paper mainly analyzes some problems existing in China's traditional Marketing and lists several new Marketing Models. Finally it elaborates the principle of the innovation of Marketing Mode.

Key concepts: Commoditization, Marketing, Business, Popularity, Digital marketing, Marketing mix, Return on marketing investment, China

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