On the enterprises marketing status quo and solutions of Pindingshan City

The existing marketing in Pingdingshan′s enterprises, still on the experience-based stage, has not formed a complete marketing system. It suffers many fundamental weaknesses:outdated concepts, few market researches and market segmentations, insufficientad investment, weak competition in brand, and inadequate qualified marketing personnel, etc.To raise the marketing level and competition, according to this writer, two things are necessary and urgentto carry out a marketing project and to strengthen the fundamental work of marketing system.