Tourist Product Value's Analysis Based on the Experience Economy Theory

Experience and transformation are the value proffers with which the tourist gains sense of satisfaction,and the objectives that the tourist seeks or purchases;tourist activity transfers a person to a person with 'Destination Experience';the values of tourist experience product are made up of the primary resources directly acquired from the nature and human society,the tangibly commodity manufactured by the factory,the intangible service,the memorable experience,and the induced transformations.This paper analyzes the existing problems and development trends in the value structure of our country's tourist experience products at the present time through an example.