A FUNDAMENTAL RESEARCH ON EXPERIENTIAL TOURISM EXPLOITING IN CHINA

Based on analyzing the current situation and condition of experiential tourism exploiting,the article puts forward that our country is still in the primary stage of Experience Economy.In view of the actuality,the author argues that the experiential tourism exploiting in our country should take two steps: first,from providing service-based tourist product to provide experience-based tourist product;then,from providing experience-based tourist product to provide tourism experience.We should give priority to the development of experience-based tourist product at present.