Experience Economy and Tourist Destination

Development of tourist products based on experience as a key exchange value requires an interdisciplinary approach. Tourism is a heterogeneous and dynamic phenomenon is continuously evolving, satisfying the needs of tourism participants and global tourist trends impose a new understanding of tourism and the emergence of «new» tourists. Attractive elements of a destination must be complemented by additional activities and the tourist destination excellence is measured strictly by realised experience. It is this diversification of needs and motives itself due to which people choose a visit to a tourist destination and which leads to qualitative detachment from the standard tourist offer. The emphasis is, therefore, on the tourist product quality, thereby realising a qualitative differentiation factor in tourist destination competitive positioning. By this paper, the wish is to affirm the comprehension of tourism as an interdisciplinary and social phenomenon, where the production basis of the tourist product is experience.