Three kinds of Media Literacy in Social Media Era and Their Relationships

The social media is not only changing media industry and society with a new information spreading model,but also puts forward higher requirements on media literacy of public,media people,government institutions and officials.For public,the media literacy in social media time includes literacy of media usage,information production,information consumption,social communication,social collaboration and social participation.The media people should be trained to have new abilities including abilities to understand and apply social media,abilities to use data and new technologies,and abilities to understand and master boundary of the public and the private in social media time.For government institutions and officials,the media literacy means assurance of media's right,the role of social media,the expressive right of public,the ability to communicate between media and public,and improvement of government information openness system.The above three kinds of media literacy are three important factors contributing to a balanced and dynamic information system.