2010•Vocational and Technical EducationRequires access

Study on Curriculum System Construction Facing to the Actual Needs of Workplace——A Case Study on Automotive Technology Service and Marketing Specialty of Higher Vocational Education

Yingjie Qiu

Abstract

According to the automotive technology service and marketing specialty market orientation and the actual needs of employment job,through the analysis of the automotive marketers Professional knowledge,professional quality,and professional capacity,with reference to professional standards and corporate office requirements,with typical work task,to build themodular,advanced style,innovativecurriculum which car marketing capabilities as the main line and technical service capabilities as the support.

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Key concepts: Automotive industry, Vocational education, Specialty, Service (business), Curriculum, Marketing, Quality (philosophy), Business