On Optimization of Marketing Channel of Chinese Agricultural Products

The marketing channel of agricultural products is the core problem of sales of agricultural products.In addition,there exist some problems in marketing channel of Chinese agricultural products,such as low product standards,excessive levels of channel,lack of competitiveness in high level of the channels,irrational investment structure,etc.Hence,we need optimize marketing channels of Chi-nese agricultural products from the products themselves,production and marketing integration,government function,transaction meth-ods,etc.and make efforts to solve the problems unfit for market economy law-segmentation of market,regions,trap and block,and de-partment-to guarantee fair market competition.