Research on Problems and Countermeasures of Building China's Agricultural Products Marketing Channel

For years,On the Issue of Difficult Selling Agricultural Products has been plaguing China's 900 million farmers.Why selling agricultural products is difficult? Why farmers become poor? Reasons include that marketing system of agricultural products is imperfect,and that agricultural products marketing model is incompatible with the process of agricultural markets,etc.There is no doubt that agricultural marketing channel is a key element for the breathtaking jumps of agricultural products.This thesis analyzed the current situation,basic pattern and major problems of the marketing channel of agricultural products in China,and put forward countermeasures on how to develop and perfect the marketing channels.