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2008•Journal of Zhejiang Business Technology InstituteRequires access

Innovation of Marketing Channels for China's Agricultural Products

Chen Mao-qiang

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Abstract

The marketing channel of agricultural products has become more and more important for developing agricultural market, for which we first analyzed the marketing channel of agricultural products in China, and then put forward the principle of innovation of the marketing channel for agricultural products. Finally we worked out the main channel innovation measures for agricultural products. we hope it can improve the development of China's agricultural market.

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What this paper is about

The marketing channel of agricultural products has become more and more important for developing agricultural market, for which we first analyzed the marketing channel of agricultural products in China, and then put forward the principle of innovation of the marketing channel for agricultural products. Finally we worked out the main channel innovation measures for agricultural products. we hope it can improve the development of China's agricultural market.

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Available abstract

The marketing channel of agricultural products has become more and more important for developing agricultural market, for which we first analyzed the marketing channel of agricultural products in China, and then put forward the principle of innovation of the marketing channel for agricultural products. Finally we worked out the main channel innovation measures for agricultural products. we hope it can improve the development of China's agricultural market.

Key concepts: Agricultural marketing, Agriculture, China, Business, Marketing channel, Marketing, Channel (broadcasting), Agricultural communication

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