2010Hu'nan Shifan Daxue shehui kexue xuebaoRequires access

Transmutation and Cultural Image Function of the Female Images in the TV Dramas of the New Era

Yang Shi-mei

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Abstract

TV drama has a particular function in constructing ideology andsocial myth,and its female narration shows profound cultural restriction on the construction of social order and the regulation of the female image.By the in-depth analysis to three TV dramas which have a great social impact respectively in 1990,1999 and 2009,we can outline the transmutation of actress image in the TV dramas of the new period clearly.Liu Hui-fang in the Expectation lacks self-awareness,who is a female model of traditional moral;Xia Xiao-xue in the Hand in Hand is intertwined with tradition and modernity,who manifests the increasingly waking consciousness of intellectual women after puzzling over the social roles;Guo Hai-zao in the Humble Abode is an extreme representative of secular values of goods-desire supremacy deviating from the traditional ethics.The changing process of the female images not only represents the transformation of women's self-awareness brought about by the social changes,but also reflects the transmution of the mainstream cultural values of society in different historical periods,which demonstrates great significance of cultural images.

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TV drama has a particular function in constructing ideology andsocial myth,and its female narration shows profound cultural restriction on the construction of social order and the regulation of the female image.By the in-depth analysis to three TV dramas which have a great social impact respectively in 1990,1999 and 2009,we can outline the transmutation of actress image in the TV dramas of the new period clearly.Liu Hui-fang in the Expectation lacks self-awareness,who is a female model of traditional moral;Xia Xiao-xue in the Hand in Hand is intertwined with tradition and modernity,who manifests the increasingly waking consciousness of intellectual women after puzzling over the social roles;Guo Hai-zao in the Humble Abode is an extreme representative of secular values of goods-desire supremacy deviating from the traditional ethics.The changing process of the female images not only represents the transformation of women's self-awareness brought about by the social changes,but also reflects the transmution of the mainstream cultural values of society in different historical periods,which demonstrates great significance of cultural images.

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Available abstract

TV drama has a particular function in constructing ideology andsocial myth,and its female narration shows profound cultural restriction on the construction of social order and the regulation of the female image.By the in-depth analysis to three TV dramas which have a great social impact respectively in 1990,1999 and 2009,we can outline the transmutation of actress image in the TV dramas of the new period clearly.Liu Hui-fang in the Expectation lacks self-awareness,who is a female model of traditional moral;Xia Xiao-xue in the Hand in Hand is intertwined with tradition and modernity,who manifests the increasingly waking consciousness of intellectual women after puzzling over the social roles;Guo Hai-zao in the Humble Abode is an extreme representative of secular values of goods-desire supremacy deviating from the traditional ethics.The changing process of the female images not only represents the transformation of women's self-awareness brought about by the social changes,but also reflects the transmution of the mainstream cultural values of society in different historical periods,which demonstrates great significance of cultural images.

Key concepts: Ideology, Drama, Consciousness, Modernity, Narrative, Mainstream, Sociology, Aesthetics

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