Ways of Combating Vicious Circle of Low-price Competition among Travel Agencies

At present,most travel agencies in china are stuck in a vicious circle by promoting similar products and competing for market with unnsually low price service.These have led to quality degradation of travel agencies and ever-increasing complaints from tourists,which further hampers the healthy development of regional tourism and tourists' interests.Aiming to solve these problems,this paper elaborates ways to get out of the circle as follows:market subdivision,route design,actual effect promotion,patent management and network alliance.