The Discussion of the Strategies for China's Travel Agencies to Strengthen their Core Competitiveness

China has witnessed an exceptional rapid growth of travel agencies; however,the market competition is also unusually fierce. Meanwhile,most Chinese travel agencies have in themselves the deficiencies like small in the scale,low in market intention and weak in the brand awareness. Therefore,it has great significance to strengthen the core competitiveness for China's travel agencies. The thesis explores on how to strengthen the core competitiveness for China's travel agencies and proposes the band construction strategy and differentiation in the business strategy.