Liping Li
Abstract
After comparing city marketing strategy to that of product marketing and summarizing of the past in city planning,construction,and management,the paper probes into the contents of city marketing and reasons of choosing it as main strategy of Dalian towards an international hub.
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After comparing city marketing strategy to that of product marketing and summarizing of the past in city planning,construction,and management,the paper probes into the contents of city marketing and reasons of choosing it as main strategy of Dalian towards an international hub.
Key concepts: City marketing, Marketing, Business, Product (mathematics), Marketing strategy, Marketing management, Geography, Tourism