Comparison of city marketing between Dalian and Qingdao

City marketing creates particular brand equity for itself.Dalian and Qingdao adopt two different marketing methods to promote themselves.Dalian pays more attention to improve environment to enhance competitive advantage,comparatively,Qingdao develops the city focusing on the industry.This paper compared the marketing pattern and marketing method between Dalian and Qingdao,discussed their city marketing achievement,in order to provide references for other cities to plan the strategy of city marketing.