Analytical Study about Market-oriented City Marketing Strategy:A Case of Yinchuan

Center cities in western nationality regional should acquire marketing competitiveness which depend on city marketing.City Marketing Strategy relies on the marketing resource,the marketing ability and the marketing execution,supported by marketing competition information.Yinchuan could obtain key customer resources,make the advantage superior to the rival.Therefore,analytical study about city marketing strategy of Yinchuan will be significant to the development of Yinchuan and even western city.