2009•Innovation The European Journal of Social Science ResearchRequires access

Marketing Strategy for Small and Medium Enterprises to Explore Under the Financial Crisis

Tan Yu-hon

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Abstract

Sweeping through the world financial crisis on small and medium enterprises in China has caused great impact on the survival and development of small and medium-sized face of unprecedented difficulties. This paper analyzes the financial crisis on SMEs, and searches strategies to deal with financial crisis with a marketing point of view of small and medium-sized.

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Sweeping through the world financial crisis on small and medium enterprises in China has caused great impact on the survival and development of small and medium-sized face of unprecedented difficulties. This paper analyzes the financial crisis on SMEs, and searches strategies to deal with financial crisis with a marketing point of view of small and medium-sized.

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Available abstract

Sweeping through the world financial crisis on small and medium enterprises in China has caused great impact on the survival and development of small and medium-sized face of unprecedented difficulties. This paper analyzes the financial crisis on SMEs, and searches strategies to deal with financial crisis with a marketing point of view of small and medium-sized.

Key concepts: Financial crisis, Business, Face (sociological concept), Small and medium-sized enterprises, China, Point (geometry), Finance, Financial system

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