Marketing Strategy for Small and Medium Enterprises to Explore Under the Financial Crisis
Tan Yu-hon
Abstract
Tan Yu-hon
Abstract
Sweeping through the world financial crisis on small and medium enterprises in China has caused great impact on the survival and development of small and medium-sized face of unprecedented difficulties. This paper analyzes the financial crisis on SMEs, and searches strategies to deal with financial crisis with a marketing point of view of small and medium-sized.
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Sweeping through the world financial crisis on small and medium enterprises in China has caused great impact on the survival and development of small and medium-sized face of unprecedented difficulties. This paper analyzes the financial crisis on SMEs, and searches strategies to deal with financial crisis with a marketing point of view of small and medium-sized.
Key concepts: Financial crisis, Business, Face (sociological concept), Small and medium-sized enterprises, China, Point (geometry), Finance, Financial system