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2009•Journal of Tonghua Normal UniversityRequires access

Effect of Financial Crisis for Small and Medium Enterprises and Marketing Strategy

Tan Yu-hong

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Abstract

Sweeping through the world financial crisis has caused great impact on small and medium enterprises in China.The survival and development of small and medium enterprises faced unprecedented difficulties.This paper analyzes the effect of financial crisis on SME,and proposes the marketing strategies from the angle of marking.

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Sweeping through the world financial crisis has caused great impact on small and medium enterprises in China.The survival and development of small and medium enterprises faced unprecedented difficulties.This paper analyzes the effect of financial crisis on SME,and proposes the marketing strategies from the angle of marking.

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Available abstract

Sweeping through the world financial crisis has caused great impact on small and medium enterprises in China.The survival and development of small and medium enterprises faced unprecedented difficulties.This paper analyzes the effect of financial crisis on SME,and proposes the marketing strategies from the angle of marking.

Key concepts: Business, Small and medium-sized enterprises, Financial crisis, China, Finance, Marketing, Economics, Political science

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