2009•Journal of Wuhu Vocational Institute of TechnologyRequires access

On Digital-marketing Strategy of Small-to-medium Enterprises in Financial Crisis

AN Don

Abstract

Along with the development of knowledge economy and acceleration of social digitized process,digital-marketing appears in marketing field accordingly.Analysis on actuality and problems of development of medium-to-small enterprises in the current financial crisis is significant for the small-to-medium enterprises to develop the digital-marketing.

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Available abstract

Key concepts: Digital marketing, Business, Small and medium-sized enterprises, Marketing, Financial crisis, Marketing strategy, Marketing management, Process (computing)