Discuss on Green Marketing Strategy of Farm Products

With increasingly serious environmental pollution,shortage of natural resources and gradually health concerns of human beings,green marketing came into being.Specially,green marketing strategy is of great significance to farm products in china as an large agricultural country production and export.On the basis of theory and methods of green marketing,this paper argues that it is a necessity of sustainable development for Chinese agriculture,an important countermeasure of breaking through green trade barriers,and an inevitable selection adapting to the global trend of green consumption.Finally,some countermeasures are put forward to implement green marketing for farm products including promotion of agricultural industrialization process,acceleration of improving agricultural technical standard system,active avocation of green consumption and application of green marketing mix strategies.