Discussion of the green marketing strategy of agricultural products under the new situation

As the world’s awareness of environmental protection and sustainable development to strengthen the implementation of the strategy,green marketing is becoming the mainstream in the 21st century. This article analyzed in two ways,from the trend of consumption conforms to the green and green trade barriers should enhance the international competitiveness of agriculture. And it noted that the implementation of agricultural products green marketing is necessary,and then made a few suggestions for the implementation of agricultural products green marketing in China.