On City Marketing Strategy of Yantai

Yantai is under the situation of economic globalization and acute competition.To promote city competitiveness,we should take city marketing as important methods and means for the promotion of city development and urban competitiveness,carry on effective city marketing strategy and strengthen city marketing.To promote the implement of city marketing strategy,we need to learn city marketing theory in-depth,plan scientifically,and define goal market,and divide goal market,improve city image,and create city brand,raise the level of government management,and optimize investment environment,make the cluster of key industry,and foster key industrial competitiveness,accelerate urban construction,and improve city environment.