Research on the Maanshan City Marketing Strategies Based on the Perspective of the Government

There exist some problems of indefinite fixed position,single marketing method and less powerful policies in the Maanshan City marketing.It is needed for Maanshan to adopt the five marketing strategies for its popularity and fidelity: the city fixed position,the city construction and management,the city service marketing,the city culture marketing and the city marketing propaganda,thus raising its competitiveness,gaining its competitive advantages and promoting the comprehensive,harmonious and sustainable development of economy and society.