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2005•Journal of Heilongjiang College of EducationRequires access

Language Features of English Ads

Xiao Weng-ke

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Abstract

In modern society,with the rapid development of economy,business advertisement has attracted and been favored by more and more enterprises,middlemen and consumers.However,advertising language has its own unique characteristics.The paper makes a preliminary analysis on the features of English advertisements from the perspectives of vocabulary,syntax and rhetoric.

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What this paper is about

In modern society,with the rapid development of economy,business advertisement has attracted and been favored by more and more enterprises,middlemen and consumers.However,advertising language has its own unique characteristics.The paper makes a preliminary analysis on the features of English advertisements from the perspectives of vocabulary,syntax and rhetoric.

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Available abstract

In modern society,with the rapid development of economy,business advertisement has attracted and been favored by more and more enterprises,middlemen and consumers.However,advertising language has its own unique characteristics.The paper makes a preliminary analysis on the features of English advertisements from the perspectives of vocabulary,syntax and rhetoric.

Key concepts: Rhetoric, Vocabulary, Syntax, Linguistics, Advertising, English language, Computer science, Business

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