2007•Journal of Huaihua UniversityRequires access
Lexical Features of online English Ads
Liu Yu-mei
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Abstract
In modern society,with the rapid development of economy,online advertisement has attracted and been favored by more and more enterprises,middlemen,and consumers.However,online advertising language has had its own unique characteristics.The paper makes a preliminary analysis on the lexical features of online English advertisements from the frequent usage of favorable adjective,monosyllable verb, coining word and personal pronoun.