2007Journal of Zhejiang Wanli UniversityRequires access

Features of English Advertising Language

Sheng Nan-nan

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Abstract

With the development of world globalization,international trade becomes more and more important for Chinese corporations,English advertisement plays a nonnegligible role.This paper tries to analyze the features of advertising English in its practical usage.

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What this paper is about

With the development of world globalization,international trade becomes more and more important for Chinese corporations,English advertisement plays a nonnegligible role.This paper tries to analyze the features of advertising English in its practical usage.

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Available abstract

With the development of world globalization,international trade becomes more and more important for Chinese corporations,English advertisement plays a nonnegligible role.This paper tries to analyze the features of advertising English in its practical usage.

Key concepts: Advertising, Globalization, English language, Business, Linguistics, Political science, Philosophy, Law

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