The Thoughts and Analysis about the Development of Shaanxi Apple Industry

Apples are Shaanxi province's main tree cultivated varieties; every year it brings hundred million incomes for Shaanxi. By deeply analyzing the characteristics of Shaanxi apple industry development stage and the depth of the industry competitiveness,conclusion can be made that Shaanxi apple industry actually has the comparative advantages. In the meantime,there are still some urgent problems existing in the development of Shaanxi's apple industry,such as,the structure of the apple production is imbalance; the level of industrial organization is not high; the construction of logistics system is hysteretic; the brand effect has not been highlighted and a series of problems are needed to resolve. The countermeasures are developing appropriately scaled operations,using technology to promote the industrialization,improving the quality of products,strengthening the brand strategy,cultivating leading enterprises,strengthening economic linkage effect and so on. All of the measures aim at promoting the sustainable development of the industry.