Balanced Scorecard and Logistics Enterprise Marketing Strategic Management

Logistics enterprise marketing is significant for the development,because the development of logistics enterprise is mainly dependent on the development of market demand,to meet the needs of customers,to establish lasting relations of cooperation.Logistics marketing is through market research,discover and explore the existing and potential demand.The traditional methods of marketing easily separated the marketing department from the cooperation,not integrating the marketing goals and objectives of the business strategy together.The article applys the Balanced Scorecard on logistics enterprise marketing management,from the strategic height,manages the logistics enterprise marketing.