GU Tian-shi
Abstract
In this paper,in view of the importance of marketing for the development of an enterprise,we analyzed the relationship between enterprise logistics management and marketing and proposed the innovated strategy for implementing the marketing-oriented enterprise logistics management mode.
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In this paper,in view of the importance of marketing for the development of an enterprise,we analyzed the relationship between enterprise logistics management and marketing and proposed the innovated strategy for implementing the marketing-oriented enterprise logistics management mode.
Key concepts: Business, Marketing management, Marketing, Process management, Enterprise planning system, Mode (computer interface), Digital firm, Enterprise life cycle